Lifestore Minuit Deux: the concept store of Mâcon
Live a unique experience in the singular universe of Minuit Deux.
300m2 divided on 3 levels where you can find a fashion store, a coffee shop, living spaces that you can rent for your projects and the studio-workshop of Minuit Deux, unisex and inclusive brand founded in 2012 in Berlin with roots in Mâcon.
Whether you want to go shopping, have a coffee with friends, present a product, organize a professional meeting but not only, you will find what you are looking for in this minimalist, inclusive and colorful setting, custom-made by the local architect studio MKD.
Level 0: 100m² to shop
Minuit Deux Lifestore
Main room: the unisex collection is presented in its entirety mixing colors, products created in collaboration and more without taking into account the season, the gender...
Intimate Room: Slightly hidden from the rest of the store, the perfumery is an intimate place where you can discover the bodywear collection as well as a selection of niche perfumes.
Coffee Shop: launch in April 2023, you will enjoy the best coffees specialties and some sweet or salted bites imagined by the best local artisans. To take away but also to drink on site.
Level +1: 150m² to party
By climbing the few steps located in the heart of the shop, you will discover a semi-public, semi-private space in which you can taste your specialty or work on your computer... This modern and bright space can be privatized for your events...
80m2 Event Areas to privatize: a 40m2 open kitchen and a 40m2 living room so more than 80m2 in total for your ideas!
Night Cabin: You want to extend your moment with us… rent the Guest room (link to airbnb) – Launch April 2023
Private area for Studio and home of our founder and designer Fabrice Couturier.
Level -1: 50m² to work
The basement of 12 rue Lamartine is the technical heart of Minuit Deux... This is where the fabrics are developed, stored, tested but also where the new models are built...
The 50 m2 room is the backbone of the Lifestore, symbolically in the basement like solid foundations supporting the brand. Minuit Deux is above all a ready-to-wear house that works its collections in-house from A to Z.
This atelier will occasionally host sewing workshops for the Re-Use line...