Susan Bijl - The New Keychain


Susan Bijl created the first design and prototype in 2000 after studying at Willem De Kooning Academy in Rotterdam. Her mission was to replace the single-use plastic bag and reduce the waste involved with its use. Taking the classic shape of the plastic bag as a starting point, Susan made it even more functional by making the side creases deeper, therefore adding volume. 

In the local kite store, she discovered the advantages of ripstop nylon. Strong yet thin, lightweight, with an almost paper-thin touch and available in many colours. She added her iconic ‘Flash’; a diagonal stripe directing positively upward, to be able to add a contrasting color to her design. The Flash has appeared on every bag design since.

Maybe the key to happiness starts with knowing where your keys are at all times... The keychain comes with a high-quality silver coloured metal carabiner and ring for your keys.

Our 70D fabric is made from high-quality Bluesign® certified and 100% recycled ripstop nylon. We apply a water-resistant coating that is also Bluesign® certified.

Cord: 19.5 × 1.5 cm / 7.7 × 0.6 inches
Ring: Ø 4 cm / 1.6 inch
Carabiner: 6.5 cm / 2.5 inch

Our bags can be machine washed at 30 degrees, preferably using a short program. Always wash your bags separately from other fabrics.

Fiche technique